If you’re about to hire a copywriter for your natural health business – STOP and read this first – I’m going to save you a lot of headache and frustration down the road.
There’s an overwhelming number of writers out there but only a select few who understand how to correctly write advertisements.
You see, there’s “freelance writers” and “SEO copywriters” and just plain old “copywriters”. Which one’s right for your company?
Well.. the truth is…
None of them.
While the normal belief is that freelance writers write content and copywriters write ads, you could find yourself in quite a pickle if you choose the wrong one.
The thing is, their writing might sound nice but pretty writing isn’t what gets you sales.
Let me repeat that:
Good writing isn’t enough.
It takes in-depth knowledge of the principles of persuasive writing and advertisement to craft an effective marketing piece, whether it’s a sales letter, blog post, or email.
Most writers don’t have these skills.
If you hire the wrong one, it might end up costing you a lot of money and wasted time.
And quite frankly, there’s nothing worse than spending months preparing for a product launch only for it to flop.
So what does work? More on that in a moment.
Have you ever heard of David Ogilvy? He’s known as the father of advertising… and for a good reason.
Ogilvy helped shape some of the world’s largest brands into what they are today… all thanks to a certain form of writing and advertisement.
And he firmly believed that no written words for any company should ever go live until they’ve been reviewed by someone experienced in this type of marketing.
It’s called direct response.
In direct response copywriting we use attention-grabbing headlines and emotional copy designed to elicit a positive response from your customer.
It’s based on psychology and the science of advertising.
It’s also the only type of copywriting that’s measurable.
What I Can Do For You
I’m a direct response copywriter who helps companies in the natural health field. My writing is compliant with the stringent requirements of the FDA, FTC, and DSHEA.
And I’m skilled at reviewing medical journals and scientific studies to find the perfect hook for your product.
What’s all that mean for you?
I can provide you with highly effective sales writing AND back your product with scientific proof.
And if you’re in the health industry, you know how cautious you must be with medical claims…
Fortunately, I know exactly how to phrase my writing so that regulatory agencies like the FDA don’t jump down your throat.
Now, just so we’re clear…
I’m probably not like any other writer you’ve ever worked with.
I don’t write generic content. I use a very specific type of copywriting that’s been proven to work.
When we work together, my goal is to get you real resultsthat you can measure.
Increased product sales, more email subscribers, higher conversion rates – these are all things I can help you achieve.
There’s a reason why doctors, supplement companies, and natural health marketers all choose to work with me for their products: my writing sells.
My services include:
Attract More Customers, Sell More Products, and Grow Your Brand
I’ve surveyed many natural health companies and every single one I found could improve their sales in some way.
For example, did you know that simply changing a headline can increase your conversion rates by 127% or more?
Now, I don’t know what that looks like for you, but 127% more product sales over the course of a year can add up to quite a bit of money – 6 or 7 figures for some companies.
And that’s just a headline. What if you optimized the rest?
But before you go mashing up your headlines you need to understand that…
A cute headline doesn’t sell products.
A headline packed with emotional triggers that guarantees to solve your prospects problems, on the other hand, will result in more customers.
That means you can’t just go writing up whatever you want and hope you’ll make some sales eventually.
So, if you’ve ever wondered how some natural health companies can make so much money, it’s likely because they’re working with a copywriter who understands the psychological principles of direct response marketing.
Working With Me
Now here’s the thing…
This type of copywriting is VERY effective. Because of this, I only work with clients who have good products that can truly help people.
And boy do I love helping people.
There’s just something awesome about helping businesses like yours grow and make money.
And helping people discover things like herbal supplements and natural health products that can make a positive impact in their lives is pretty cool too!
If you’re running an alternative health business, I bet you enjoy helping others as well.
So why don’t we work together to find a solution that helps both your business and your customers?
Contact me today and let’s chat about how you can use my copywriting services to grow your health business to new heights.